This Business Almost Guaranteed to Work in Utah

You may have noticed there are a lot of places to get dessert in Utah. There are whole businesses dedicated to ice cream, cookies, cupcakes, even breakfast cereals. People in the beehive state love a tasty treat after their dessert, then top it off with something sugary. 

This isn’t just in Utah though, Americans are well known for enjoying sugary treats before, after and during their meals. But Utah has originated businesses based on getting a glucose boost that have been franchised across the nation such as Crumbl and Swig. There are many more delicious places springing up across the state every month. 

It does seem like here in Washington County there is a new dessert business opening every time you turn around. Last year was the opening of a couple donut shops with lots of excitement and they are always busy.  

Sugar based stores as well as food carts do make up a higher percentage of all businesses in Utah. This is especially true in Utah County, the home of Brigham Young University and Utah Valley University. This is possibly due to the high concentration of students. 

In an article about Utah’s sugar culture, Andrew Nieves discusses how the culture of young people growing up in the Church of Jesus Christ of Latter-Day Saints may contribute for the desire for treats. He goes on to describe how every youth activity includes cookies or donuts and so young people come to associate a fun time with something sugary. 

Nieves also talks about how latter-day saints are taught to avoid alcohol, coffee and tea and, therefore, drink a lot more soda and eat more ice cream and cookies.  

Whatever the reason, the creative additions to the dessert industry doesn’t look to be slowing down any time soon. If you are opening a business in Utah, you may want to focus it around some sugar.